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Sports Direct New Street Leads the Pack as the Largest in UK

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Written by

Syarif Muhamad

in

Sports Direct’s New Street location has emerged as the largest store in the UK, offering a comprehensive shopping experience unparalleled in size and scope. This expansive establishment sets a new standard for retail, boasting an extensive range of sports and fitness products to cater to the diverse needs of customers.

Sports Direct New Street
Sports Direct New Street

The Biggest Store

The largest Sports Direct store in the UK is situated at 18 New Street, Birmingham, covering an impressive 60,000 square feet in size, offering a vast space for customers to explore an extensive range of sports gear and equipment.

Open Hours on Average

Sports Direct stores maintain varying operating hours throughout the week. Based on the available data, Sports Direct stores generally open from 10:00 AM to 9:00 PM Monday through Friday, with slightly extended hours on Saturdays from 9:30 AM to 9:00 PM, and reduced hours on Sundays from 12:00 PM to 6:00 PM.

Number of Stores in the UK

As of January 11, 2024, Sports Direct has a total of 488 stores spread across various regions of the United Kingdom, ensuring accessibility to sports gear and equipment for customers nationwide.

Inside Look Of Sports Direct New Street
Inside Look of Sports Direct New Street

Cities with the Most Stores

Leading the pack in terms of the number of Sports Direct stores, London takes the top spot with 12 outlets, followed by Glasgow in Scotland with 6 stores and Leeds with 5 stores.

Other cities boasting a significant presence of Sports Direct outlets include Cardiff, Belfast, Sheffield, Coventry, Bristol, Doncaster, and Birmingham, showcasing the brand’s widespread reach and accessibility throughout the UK.

Interesting Facts About Sports Direct

  • Founded in 1982 by Mike Ashley, Sports Direct is the UK’s largest sporting goods retailer, offering various sports, fitness, fashion, and lifestyle brands.
  • Expansion beyond sports merchandise includes acquisitions like USC, Lilywhites, and House of Fraser, leading to concept stores across the UK and Europe.
  • Criticisms of zero hour contracts have been raised due to the uncertainty and inconsistent working hours they entail for Sports Direct employees.
  • Employees face pressure to sell specific products, such as Karrimor running shoes, potentially diverting focus from customer service to meet sales targets.
  • Sustainability practices have drawn criticism, with Sports Direct receiving a sustainability rating of 4/10, focusing on low-priced, fast fashion products.

Top-Rated Sports Direct Stores According to Google Reviews

Sports Direct

  • Address: 150/154 Oxford St, London W1D 1ND, United Kingdom
  • Map: Click here
  • Rating: 3.4 (1122)
  • Phone: +44 344 332 5666
  • Website:
  • Price Info: Inexpensive
  • Opening hours:
    Monday: 10:00 AM – 9:00 PM
    Tuesday: 10:00 AM – 9:00 PM
    Wednesday: 10:00 AM – 9:00 PM
    Thursday: 10:00 AM – 9:00 PM
    Friday: 10:00 AM – 9:00 PM
    Saturday: 9:30 AM – 9:00 PM
    Sunday: 12:00 – 6:00 PM
Sports Direct in United Kingdom
Sports Direct in United Kingdom

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Comments

5 responses to “Sports Direct New Street Leads the Pack as the Largest in UK”

  1. Dr Uma Ema Avatar
    Dr Uma Ema

    The shop layout and appearance is very unique, clean and modern. It allows easy access to each line of every brands, but the sections are not easily detectable. Size variety of each product is available according to standard size guide. Though mostly focused on sports and young fashion style, but few of them could be multipurpose. The gaps between the product line allows enough room for customers to move around easily. The men and women collection hold quality and priced products. Lots of high value brands then other useful sports direct shops. There are products verity based on fashion, style and price. More options are available compared to other brunch.

    Reply
  2. Xavier Swancelleste Avatar
    Xavier Swancelleste

    I have always been a big fan of the Sports Direct shops and recently bought a pair of gaiters from the Uxbridge store.
    I knew that they would have mens ski jackets but I searched in vain for the arm ventilation. I assume that the breathable fabric is sufficient for most of their customers.
    The Sports Direct shop in Oxford Street is a tremendous place to shop. And I hope to be back at the shop soon.

    Reply
  3. Simon Ché Avatar
    Simon Ché

    Why is high street retail dying? Come here and you’ll know the answer. First, price is not competitive. Second, the sales assistants have no concept of customer service (that is, if you can find one – just look at the photo). Third, the shop carries limited stock so inevitably the style you want doesn’t come in the right size.

    Reply
  4. Ahmed atiqujjaman Avatar
    Ahmed atiqujjaman

    Visited this sports Direct located in Oxford Street, London.

    It’s massive. Varieties of products. Good sportswear mainly. I found it expensive. Though they’ve a great collection of sneakers.

    Reply
  5. Mergita Avatar
    Mergita

    did my gait analysis with Pat. he provided the best service i’ve had from someone in a long time! i was a little nervous but he explained everything so well & was so well informed and made me feel comfortable. i ended up getting such great trainers and have already told my friends to book with Pat 🙂

    Reply

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