Is Asics supporting Israel amidst the Israeli-Palestinian conflict? This is the question being asked as the Japanese multinational corporation, known for its sportswear, faces increased scrutiny from consumers. As attention grows towards the controversial role Israel plays in Palestine, the spotlight now falls on Asics and its potential connections with the nation.
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Asics’ Alleged Ties with Israel
Asics is in hot water for their business dealings in Israel, promoting their brand through their website and Instagram account (@asicsisrael) and investing in Seevix Material Sciences, an Israeli company developing synthetic spidersilk.
This association with Israel’s technological progress, using Seevix’s SVX™ product created from Hebrew University research, has sparked ethical concerns due to the ongoing geopolitical tensions. Asics’ formation of the Asics Israel Frontrunner 2023 team adds to the controversy, as it raises questions about the brand’s stance and cultural alignment during the Israel-Palestine conflict.
- Controversy surrounds Asics due to its business activities in Israel.
- Asics promotes and sells its products through an official website and Instagram account in Israel.
- Asics invests in Seevix Material Sciences, an Israeli startup specializing in synthetic spidersilk, which uses research from Hebrew University. This raises ethical concerns during tense geopolitical times.
- Asics is closely connected to Israel’s technological advancements through its collaboration with SVX™ in developing sporting goods.
- The establishment of Asics Israel Frontrunner 2023 team sparks questions about the brand’s alignment with Israeli culture representation, especially during the Israel-Palestine conflict.
Link Proof:
- https://www.asicsshoesisrael.com/
- https://www.instagram.com/asicsisrael/
- https://corp.asics.com/en/press/article/2020-05-14-3
- https://www.asics.com/il/he-il/frontrunner/news/asics-israel-frontrunner-2023-team
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Consumers value corporate ethics, but Asics’ ties with Israel raise concerns about its stance on the conflict. Supporting a brand with such connections conflicts with peace advocacy.
Hence, refraining from Asics purchases is essential due to its significant economic links with Israel, viewed as the oppressor of Palestine. By aligning our consumer choices with our principles, we can promote accountability and support ethical practices.